What is an Activity

By definition, an activity (an event) is an action made by an anonymous visitor or an identified visitor on a target.

Activities are the main object in our pipeline. They are how we track user activities, and how we extract vital information about user behavior.

Whenever one of your users performs an action on your website, you should send an activity which will contain all the necessary details around that action. Then these raw activities will be processed into our system, so you can get that valuable insight you've been looking for.

Important! You should send as much information as possible in the activity for best results.

The look and shape of the activity object can be found below.

pageThe Activity Object

If you want to delve deeper into the fields and what they represent, check out the activity table details below.

pageActivity Table Details