What to Track

You want to be able to track as much of the user's behavior on your website as possible. The more data you have collected, the better insight you can gather. Because of this, almost any action the user performs on your website can be collected.

For the standard actions that you should track, check the page below.

pageGeneric Actions

For setting up and collecting custom actions, check the page below.

pageCustom Actions

If you are implementing an FHR integration, you can checkout the following page for what data you'll need to have available on the front-end from the FHR query response.